The trademark laws involved in the Patagonia v. Pattie Gonia Controversy

The internet and social media platforms have recently been flooded with news and public opinions on the recent Patagonia v. Pattie Gonia complaint. But what are the actual trademark laws at issue in Patagonia’s complaint?

Read Findlaw’s article detailing the trademark laws behind the dispute, here: The Trademark Laws Behind the Pattie Gonia and Patagonia Dispute

Want to see Pattie Gonia’s trademark application? Check it out on the USPTO’s Trademark Status & Document Retrieval System, here.

You’re in too deep and you need to see the full complaint? Don’t worry, I’ll indulge you: Patagonia v. Pattie Gonia Complaint.